How to Write a Blog Post: 22 Actionable Tips
How hard could it be to write a blog post? If a teenager can do it, you can too, right?
Well, writing a blog post isn�t hard at all, but writing a great blog post is very difficult. Below are 22 actionable tips on how to write a blog post that will help make your content stand out from the crowd.
Blog On Your Passion
Blogging can be a chore, unless you are passionate about the topic. So, first and foremost, pick a topic you are passionate about.
Don�t just pick a topic that you �think� you are passionate about. Pick one that you definitely know you�ll love. It has to be a topic that you love so much that you want to constantly learn more about it.
Break With Your Old Ways
Do you remember writing term papers in high school or college? If you don�t, lucky you! If you do, writing blog posts is going to be a difficult task for you. You have to ignore all the things your professors taught you about writing.
You aren�t here to write a term paper�you are here to create a conversation!
If my blog posts sounded as if I was talking at you instead of to you, wouldn�t you get bored and irritated with me? Make sure you do the same: talk to your readers�not at them.
Know What You Want To Write About
Before you start writing the first word, you have to know what the last word is going to be. I don�t mean this in a literal sense, but you have to know how you are going to start off your blog post, the points you are going to convey, and how you are going to wrap everything up.
If you are one of those people who like to be spontaneous, that�s great. As one of those people, I have realized it doesn�t work well with blogging. It will only cause you to spend more time writing than you need to.
Plus, I am pretty sure you are already strapped for time. Right? So why waste more of it?
Find Popular Topics To Blog About
Find a topic that you are passionate about and create a list of all the popular blogs in that space. You can easily do this by searching Google. If there are not many popular blogs in your space, list all the blogs that are somewhat in your space and are popular.
Now that you have a list of all the popular blogs, make sure you browse them once a week. When browsing them, look for social buttons on each post that shows how many people either tweeted or liked� the post. The higher the number, the better.
Take the posts that have over 50 or 100 social shares and list them in a spreadsheet as new ideas for future use. This can be your go to list for when you need a new topic to write about.
Create An Awesome Title
Until you can come up with an awesome title, you shouldn�t start writing your blog post. You could have the greatest content, but if your title sucks, most people won�t read it.
Let�s say that we were targeting the keyword, cake baking tips. Now, from an SEO standpoint you obviously want this keyword to appear in the title and somewhere early on in the title and from a blogging perspective. You need to make sure that the words surrounding your keyword are enticing enough for people to click through. I found that numbers tend to work really well for blog posts.
Instead of just saying cake baking tips, you�d want to put something like, 25 incredible cake baking tips. Okay? So, that�s something that�ll entice people to click through because they�re curious about the specific number of 25 and the word incredible also makes them a little more curious. That is what I would call an awesome title that should get some clicks!
Hook Your Readers
You have only a few seconds to grab people�s attention. If you can�t grab someone�s attention within the first few sentences you write, you have lost them.
Also, from a search engine optimization standpoint, you want your keyword to appear high up in the content preferably in the first or second or third sentence of your post.
Here is an example of how I might write a couple of sentences within a blog post intro that would hook most readers into reading more:
How hard could it be to write a blog post? If a teenager can do it, you can too, right? Well, writing a blog post isn�t hard at all, but writing a great blog post is very difficult.
If you look at the paragraph above, you�ll notice I have done a few things:
I created a conversation with you.
I showed you anyone could write a blog post, which makes you feel you can do it too (which you can).
I enticed you to read further by alluding to the fact that not everyone writes great blog posts.
In the second paragraph, I use social proof to demonstrate I am not just an average Joe who is giving advice. If you are new to this blog, you might need that proof.
Over the past few years, I have started two blogs. Although my first blog was a Technorati 100 blog, the content was crap. Readers didn�t care to read the content or engage in the conversation (comment on the blog).
Seeing I was a top 100 blogger helps you take my advice a bit more seriously. At the same time, telling you I screwed up shows you I am not perfect and that you can always improve.
Everyone has different writing styles, so I don�t expect your introductory paragraphs to be like mine, and that�s fine. As long as you use some of the elements I used, your readers will be engaged.
Create A Conversation
Have you noticed that I use the words �you� and �I� a lot within my blog posts? I do this because I am trying to create a conversation with you. The last thing I want you to feel is that you are reading an essay because that would be boring. I know that because it would be boring for me.
I�ve been writing blog posts � trying to make them as personable and relatable as possible � for years, which is why I get so many comments on each of my blog posts.
I�ve never A/B-tested essay-style vs conversation-style posts because I would never want to publish a blog post that was written like an essay.
Even without the test, there is one thing I�m confident about when it comes to using a conversational style in blog posts: it helps with readability.
Evidently, you prefer this as well because I get emails like this one every week:
I just wanted to say thanks for all of the blog posts you have written. They are insightful and have helped me learn online marketing. Your blog is really easy to read and digest the information.
No need for a response.
Cheers!
By creating a conversation, you will see that your blog posts are read more and people are more likely to comment.
Just think of it this way: if you read a blog post that you loved and the author of the post asked you a question at the end� what would you do?
There is a good chance you would respond with a comment, right? I know I would.
By asking your readers a question, you will encourage more of them to leave comments. This will cause people to stay on your blog longer as it takes more than a few seconds to leave a comment. Plus, it gives you an opportunity to respond to the comments and get your readers to come back to your blog.
This is why I respond to every single comment on Quick Sprout. It�s the main reason why repeat visitors make up 40% of my traffic.
Open Up
When you read a blog, how much do you really know about the person behind the blog? Very little, right?
If you are lucky, the blogger may have a bio and a photo of herself in the sidebar� but that�s pretty much it.
You can�t expect your audience to connect with you if you don�t open up. You can accomplish this through an About page. Not one that is about your blog or your company, but about you� the person behind the blog.
If you have a corporate blog, you can create an About page for each author on your blog.
What're your thoughts about Write Blog Post?
While in this short article, we will certainly cover some of things you need to do to boost your Search Engine Optimization article, we will likewise talk about a number of suggestions that can aid you make one of the most out of these actions. By reviewing this short article, you will have the ability to put the ideal Search Engine Optimization methods right into usage and also make sure that your blog post is not only seen by the appropriate individuals, but also by those that are looking for the particular niche that you are marketing to.
Readability is a really essential element of any article. With the rise in internet search engine bots discovering blog sites to try to find, it is crucial that the web content is as legible as possible. Good web content will be conveniently noticeable to the search engines, which implies that your target market is mosting likely to find you much easier if the web content on your blog is good, and legible.
The very first suggestion that we are going to cover is to execute keyword research study prior to you compose your content. By doing so, you will certainly have the ability to see what your viewers have been looking for, which will certainly provide you a concept as to what key phrases they will certainly want. By doing this, you will certainly be able to focus your initiatives on those keywords, enabling your message to be correctly enhanced.
The second tip that we are mosting likely to cover in relation to the readability of your web content. It is very essential that your key phrases study is done before you get started composing your article. If you are not sure as to how the search phrases will certainly be spelled and also the words that will choose them, you are mosting likely to risk of having your post incorrectly stand for the incorrect specific niche.
By utilizing the keyword phrases research study, you will certainly be able to effectively focus on those words that you need to be making use of in your blog post. By doing so, you will certainly have the ability to get a much better readability of your post. You must never use all of the key words in one sentence, or attempt to make use of all of the words in your post at once. This is not effective as well as signifies a careless author.
With readability being a factor, you might wish to try to minimize the quantity of words that you have in your post. In order to do this, you will certainly need to practice doing each paragraph of your message in the exact same means. This will certainly help to lower the number of words that you need to enter each paragraph, and also will aid you make sure that your visitors can recognize your posts quickly.
With the readability concern being such an essential worry, you may intend to consider the amount of material that you are going to consist of in your message. If you are focusing on a particular key phrase that has several variations within it, you ought to possibly be attempting to include the variant when creating your message. This will make certain that you do not review your words limit for that specific keyword phrase and also will make your web content a lot more enticing to your viewers.
Having readability as an essential aspect, you ought to also take into consideration the word count that you have in your article. If you are creating a message that look here focuses on a particular key words expression, you should attempt to maintain it at a minimum of 500 words. This is necessary for 2 factors.
First, this will certainly aid to guarantee that you do not go over your key phrases research. If you are unable to keep your search phrase messages under 500 words, then it may be time to move on to an additional Search Engine Optimization company. Second, when your search phrases are only utilized at a reduced price, the chances of it being captured by search engines and also producing you with a negative credibility are much less likely.
With search phrases study and also readability are key, you should likewise recognize the density of keyword phrases. You may intend to attempt making use of a solitary word for every key phrase or team of search phrases.
Along with this, you need to likewise take notice of the readability of your blog post. This means that you will need to think about how your search phrases will be meant, and also what is ideal for the readability of your material. If you are providing details to viewers that they are mosting likely to require for their demands, then they will need to be able to follow your factors easily.
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